Friday, January 27, 2012

Track 1: The Pricing Managers Playlist

Money
Pink Floyd

Track 2: The Pricing Managers Playlist

You Can't Always Get What You Want
The Rolling Stones

Track 3: The Pricing Managers Playlist

Money for Nothing
Dire Straits

Track 4: The Pricing Managers Playlist

Money's too Tight to Mention
Simply Red

Track 5a: The Pricing Managers Playlist

Money
The Beatles

Track 5b: The Pricing Managers Playlist

Can't Buy Me Love
The Beatles

Track6: The Pricing Managers Playlist

Price Tag
Jessie J

Track 7: The Pricing Managers Playlist

Hey, Big Spender
Dame Shirley Bassey

Track 8: The Pricing Managers Playlist

The Price I Pay
Billy Bragg

Track 9: The Pricing Managers Playlist

Shopping
The Pet Shop Boys

Track 10: The Pricing Managers Playlist

Lost in the Supermarket
The Clash

Track 11: The Pricing Managers Playlist

Money, Money, Money
Abba

Track 12: The Pricing Managers Playlist

The Boys from the County Hell
The Pogues

Track 13: The Pricing Managers Playlist

Shoppers Paradise
Carter USM

Track 14: The Pricing Managers Playlist

Shopping
The Jam

Track 15: The Pricing Managers Playlist

Shoplifters of the World Unite
The Smiths

Track 16: The Pricing Managers Playlist

Take the Money and Run
The Steve Miller Band

Track 17: The Pricing Managers Playlist

Ka-Ching
Shania Twain

Track 18: The Pricing Managers Playlist

The Bargain Store
Dolly Parton

Track 19: The Pricing Managers Playlist

A Gallon of Gas
The Kinks

Track 20: The Pricing Managers Playlist

How Much is that Doggie in the Window?
Patti Page

Sunday, January 22, 2012

Why Accountants shouldn't do Pricing


This is the third in a series of "Ten Things" presentations, in which Jon Manning, the Founder & Managing Director of PricingProphets.com, looks at ten ways to better present your pricing.

Saturday, January 14, 2012

Ten Things (Episode 2)

Here's the second episode of PricingProphets "Ten Things" videos, 
in which I look at 10 historical pricing milestones.

Enjoy

Thursday, January 12, 2012

Ten Things (Episode 1)

At PricingProphets.com, we've just launched a series of videos called "Ten Things". In this first episode, I talk about the Ten Things Every Accountant (and their Clients) Should Know About Pricing.

Enjoy!

Monday, January 09, 2012

Book Review: Impact Pricing


How can anyone possibly write a Pricing book that has two glaring omissions: (1) it does not distinguish between Business-to-Business (B2B) and Business-to-Consumer (B2C) pricing, and (2) it does not talk about price elasticity?

The answer is “very easily”, when you are Mark Stiving and you’ve just published “Impact Pricing”. The book focuses on B2C examples because, the fact is, that's what readers are most familiar with. But readers interested in business markets are not disappointed, as Stiving cleverly illustrates where consumer pricing concepts and strategies apply to business markets throughout the book.

So why ignore price elasticity, with the exception of three paragraphs? Stiving’s response is simple and practical: because he has “never seen a company that really knows its demand curve” (p69)? And you don’t have to take his word for it. As Scott McNealy, former CEO Sun Microsystems, once said: “Pricing [is] confusing for us too. In the whole history of Sun, we have never known what demand is, what elasticities are, or what the right prices are for our equipment”

For me, the real highlight of this book is Chapter 4, which could easily have been titled “An Idiots Guide to Value-Based Pricing", so clear, concise and well-structured is the chapter (as is the rest of the book).

It doesn’t matter if you work for a company that’s small or large, selling goods or selling services, or operates in business or consumer markets, there is something in this book for you. This is also, in my opinion, the first book that caters to the needs of the start-up / entrepreneur community, which makes it THE pricing book for the 21st Century.

With this in mind, it should come to the surprise of readers that Stiving blogs at the appropriately-named www.PragmaticPricing.com.